Also the term "Role Playing" is now called 'Adventure' and "Virtual World" is now "Simulation." Recently, Facebook announced a few other boons to its gaming market such as an expanded bookmark bar that will allow users six bookmarks (instead of the usual four) and a more instantly updated badge notification system that will let users see new alerts more prominently.įacebook has also added new categories for the games to be saved and searched under, including: Casino, Family, Sports, Strategy and Word. Some of the smaller gaming companies being played are excited by this earned viral campaign since it is a democratized way to increase brand awareness in the monopoly environment being created on Facebook - many smaller developers can't pay the high advertising rates on the social network that sells much of its space to companies with large marketing budgets and is unattainable for the little startups. Thankfully, this more general system allows people to interact or overlook the updates more easily than the old news feed notifications. Once a user sees this general update, they can then scroll to see which friends are playing and links to the games. In previous years, Facebook and gaming companies like Zynga, were very focused on the friend notification system (also known by me as spam) in order to easily raise game awareness outside the traditional advertising venues.įor those of you that remember getting endless requests to help build a barn or visit a virtual corner store, the concern for your mobile feed has started to set in.Īccording to the Facebook announcement, posted yesterday afternoon, this mobile gaming story system will not be as aggressive as the old notifications and will look more like a roundup that might say “Maggie Green and 5 other people recently played CityVille.” The social gaming ecoystem has had to evolve its business practices each time the 800-million strong Facebook changes its processes to complement the companies on its platform.Īnd, once again the landscape is about to shift.įacebook announced that it is testing game stories in its mobile news feed to help developers use the recently launched HTML5 mobile platform. New notification system could help make a more level playing field for smaller game developers
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